Glossary
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- Glossary
This glossary covers key terms used across digital solutions, web development and AI, helping you navigate our services easily.
A
API
A way for different software systems to talk to each other and share data.
Accessibility
Designing websites so they work for people with all abilities and devices.
Analytics
Data that shows how people are using your website.
B
Backend
The behind-the-scenes tech that powers your website.
Bounce Rate
The percentage of visitors who leave your site without interacting.
Browser Caching
Storing parts of your website locally to speed up load times.
C
CMS (Content Management System)
A tool that lets you update website content without coding.
Conversion
When a website visitor completes a desired action (like filling out a form).
CTA (Call to Action)
A prompt that tells users what to do next.
D
DNS (Domain Name System)
Connects your domain name to your web server.
Domain
The web address of your site (like codeo.com.au).
Dynamic Content
Content that changes based on user behaviour or data.
E
Ecommerce
Buying and selling things online through a website.
Email Marketing
Sending targeted messages to your audience via email.
Engagement
How users interact with your content (clicks, scrolls, shares, etc).
F
Frontend
The part of the website users see and interact with.
Favicon
The small icon that appears in a browser tab.
Framework
Pre-written code that helps developers build websites faster.
G
Google Ads
A paid platform for promoting your business in Google search results.
Grid System
A layout structure that keeps design clean and consistent.
Gzip Compression
A way to shrink website files so they load faster.
H
Hosting
The service that stores your website and makes it accessible online.
HTML
The core code used to structure webpages.
Heatmap
A visual tool that shows where users are clicking or hovering on your site.
I
Indexing
When search engines add your site’s pages to their listings.
Integration
Connecting your website with other tools and systems.
Internal Linking
Linking to other pages within your own website to help users and SEO.
J
JavaScript
A programming language used to make websites interactive.
JSON
A format for storing and sharing data between systems.
JavaScript Library
Pre-written JavaScript code that solves common problems.
K
Keywords
Words or phrases people use to find your site in search engines.
KPI (Key Performance Indicator)
A measurable goal that helps track success.
Knowledge Graph
Google’s database that displays quick info in search results.
L
Landing Page
A single web page created for a specific goal or campaign.
Lazy Loading
A technique that loads images only when they’re needed.
LLM (Large Language Model)
A type of AI trained to understand and generate human-like text.
M
Meta Description
A short summary of a webpage that appears in search results.
Mobile Responsiveness
Making sure a website works well on phones and tablets.
MCP (Model Control Panel)
A system for managing AI models and outputs (Codeo-specific).
N
Navigation
The menus and links that help users move through your site.
NLP (Natural Language Processing)
A type of AI that understands human language.
Noindex
A tag that tells search engines not to list a page.
O
Open Source
Software that’s free to use and modify.
On-Page SEO
Optimising the content and code of your own site to rank better.
Optimisation
Improving performance, speed, security and structure.
P
Page Speed
How fast a page loads on a user’s device.
Plugin
A software add-on that extends the functionality of a website.
Personalisation
Customising website content based on user behaviour or data.
Q
QR Code
A scannable image that links to your website or app.
Query
A search term someone types into a search engine.
Quality Score
A Google Ads metric that affects your ad performance and cost.
R
Responsive Design
Designing websites to adjust to all screen sizes.
Ranking
Where your site appears in search engine results.
Recommendation Engine
AI-powered systems that suggest content or products.
S
SEO (Search Engine Optimisation)
Making your site more visible in search engines.
SSL Certificate
Encrypts your website and helps it appear secure (https).
Sitemap
A file that lists all pages on your site to help search engines crawl them.
T
Traffic
The number of visitors coming to your site.
Tag Manager
A tool to manage marketing tags without changing site code.
Typography
The style and arrangement of text on a site.
U
UI (User Interface)
How your site looks and how users interact with it.
UX (User Experience)
How a site feels to use. Is it easy, smooth and logical?
Uptime
The time your website is live and accessible.
V
Visual Hierarchy
The order in which users notice elements on a page.
Viewport
The visible area of a web page on a user’s device.
Version Control
Tracks and manages changes to your website’s code.
W
Web Accessibility
Making sure your site is usable for all people, including those with disabilities.
Wireframe
A basic layout that shows where elements will go on a web page.
Web Application
A software tool that runs in your browser (like a custom dashboard).
X
XML
A markup language used to structure and store data.
XML Sitemap
A format of sitemap used to help search engines crawl your site.
Y
YouTube Integration
Embedding and connecting YouTube videos to your website or campaigns.
YMYL (Your Money or Your Life)
A Google term for pages that can impact someone’s health, safety or finances held to higher content standards.
Z
Zero-Click Search
When users get their answer directly from search results without clicking a link.
Zoom Functionality
Allows users to enlarge parts of a page, improving accessibility.
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